Marketing strategy-performance relationship: An investigation of the empirical link in export
S. Tamer Cavusgil, Shaoming Zou
págs. 1-21
Contextual and temporal components of reference price
K.N. Rajendran, Gerard J. Tellis
págs. 22-34
Market information processing and organizational learning
James M. Sinkula
págs. 35-45
Does competitive environment moderate the market orientation-performance relationship?
Stanley F. Slater, John C. Narver
págs. 46-55
Public service advertisements: Emotions and empathy guide prosocial behavior
Richard P. Bagozzi, David J. Moore
págs. 56-70
págs. 71-85
Share and growth are not good predictors of the advertising and promotion/sales ratio
Kusum L. Ailawadi, Paul W. Farris
págs. 86-97
Avoiding misuse of new information technologies: Legal and societal considerations
Paul N. Bloom, George R. Milne
págs. 98-110
Reassessment of expectations as a comparison standard in measuring service quality: Implications
Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry
págs. 111-124
SERVPERF versus SERVQUAL: Reconciling performance-based and perceptions-minus-expectations
págs. 125-131
Expectations as a comparison standard in measuring service quality: An assessment of a reassessment
R. Kenneth Teas
págs. 132-139
Myron Leonard
págs. 140-151
págs. 152-155
págs. 155-157
Frederick W. Langrehr
págs. 157-158
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