International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2023, Vol. 20, Número 3

  • Original Article

    • Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations

      María Mercedes Galán Ladero, Maria Sarmento, Susana Marques

      págs. 521-527

      

    • Social marketing’s relevance in helping the United Nations attain its SDGs

      Walter Wymer

      • Resumen

      págs. 529-541

      

    • Creativity as the key to success—a plea for more guts in social marketing communication

      Answin Vilmar

      • Resumen
      • Texto completo

      págs. 543-549

      

    • A human-to-human approach to social marketing for sustainability and development

      Reynaldo Rivera

      • Resumen

      págs. 551-558

      

    • The role of social marketing in achieving the planet sustainable development goals (SDGs)

      Carla Rodríguez Sánchez

      • Resumen
      • Texto completo

      págs. 559-571

      

    • Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021)

      Ibe Delvaux, Wendy Van den Broeck

      • Resumen

      págs. 573-603

      

    • Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review

      Olavo Pinto, Beatriz Casais

      • Resumen
      • Texto completo

      págs. 605-634

      

    • An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

      Araceli Galiano Coronil, Manuela Ortega Gil, Belén Macías Varela, Rafael Ravina Ripoll

      • Resumen

      págs. 635-658

      

  • Correction

    • Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

      Araceli Galiano Coronil, Manuela Ortega Gil, Belén Macías Varela, Rafael Ravina Ripoll

      págs. 659-659

      

  • Original Article

    • Harnessing the power of social marketing for sustainable development

      Nathaly Aya Pastrana, Rafael Obregón

      • Resumen

      págs. 661-692