págs. 11-17
págs. 18-22
Does title confusion affect magazine audience levels?
Donald G. McGlathery
págs. 24-37
págs. 38-47
Using single source data to select TV programs: Part II
David F. Poltrack, Henry Assael
págs. 48-56
págs. 58-66
The impact of cable and VCR penetration on network viewing: Assessing the decade
Dean M. Krugman, Roland T. Rust
págs. 67-73
New media, new messages: An initial inquiry into audience reactions to advertising on
Helen Katz, Wei-na Lee
págs. 74-85
A coincidental survey of people meter panelists: Comparing what people say with what they do
Peter J. Danaher, Terence W. Beed
págs. 86-92
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