Advances in consumer research

• 

  Año 1993, Vol. 20, Número 1

  • A social marketing research agenda for consumer behavior researchers

    Alan R. Andreasen

    págs. 1-5

    

  • Fellow in consumer behavior to James R. Bettman

    Harold H. Kassarjian

    pág. 6

    

  • The decision maker who came in from the cold

    James R. Bettman

    págs. 7-11

    

  • The ACR match game--1992

    J. Jeffrey Inman

    pág. 12

    

  • The Polish consumer in transition: Shopping Warsaw's street vendors and open air markets

    Terrence H. Witkowski

    págs. 13-17

    

  • Consumers in rapid transition: The Polish experience

    Brian Lofman

    págs. 18-22

    

  • The transition from communism to capitalism

    Eric J. Arnould

    págs. 23-25

    

  • A new perspective on the effects of advertising repetition: The mediating role of memory structure

    Karen Finlay

    pág. 26

    

  • The effects of corporate branding strategies on brand equity

    Kevin Lane Keller

    pág. 27

    

  • The effects of direct and associative brand extension strategies on consumer response to brand

    C. Whan Park, Michael S. McCarthy

    págs. 28-33

    

  • Atmospheric factors in the retail environment: Sights, sounds and smells

    Karen A. Machleit, Sevgin A. Eroglu

    pág. 34

    

  • The feminine imagination and social change: Four feminist approaches to social problems

    Barbara B. Stern, Julie L. Ozanne

    pág. 35

    

  • Women and the environment: Applying ecofeminism to environmentally-related consumption

    Susan Dobscha

    págs. 36-40

    

  • Consumer behavior meets the nouvelle femme: Feminist consumption at the movies

    Elizabeth C. Hirschman

    págs. 41-47

    

  • A sociolinguistic approach to gender and personal selling

    Val Larsen

    págs. 48-51

    

  • An investigation of ethnicity and sex-role attitude as factors influencing household financial

    Michel Laroche, Chankon Kim

    págs. 52-58

    

  • A primer for ethnographic research with a focus on social policy issues involving consumer behavior

    Ronald Paul Hill

    págs. 59-62

    

  • Ethno: A methodology for studying process information

    James H. Barnes

    págs. 63-69

    

  • Linking emotions and values in consumption experiences: An exploratory study

    Robert E. Kleine III, Debra A. Laverie

    págs. 70-75

    

  • Modes of consumer acculturation

    Sunkyu Jun, A. Dwayne Ball

    págs. 76-82

    

  • Telling stories: A sociolinguistic analysis of language use in a marketplace

    Elisabeth Gilster

    págs. 83-88

    

  • Social control versus social stability: A conceptualization of contradictory goals and hybrid

    Melissa Martin Young, Oleg I. Gubin

    págs. 89-96

    

  • Complaints and compliments about service encounters: A comparison of American and Bulgarian

    Lalita A. Manrai, Ajay K. Manrai

    págs. 97-101

    

  • The development of consumer desire in marketizing and developing economies: The cases of Romania

    Russell W. Belk, Guliz Ger

    págs. 102-107

    

  • `Yes, I remember it well...': The role of autobiographical memory in consumer information

    Gita Venkataramani Johar, Geeta Menon

    pág. 108

    

  • Unethical seller practices: A neglected issue in consumer satisfaction and dissatisfaction

    Alan R. Andreasen

    págs. 109-112

    

  • Ethical consumption experiences and ethical space

    Elizabeth Cooper-Martin, Morris B. Holbrook

    págs. 113-118

    

  • The role of ethical concerns in consumer purchase behavior: Understanding alternative processes

    Sandra J. Burke, Sandra J. Milberg

    págs. 119-122

    

  • Consumer resistance: A conceptual overview

    Linda L. Price, Liza Penaloza

    págs. 123-128

    

  • Media resistance to consumer resistance: On the stonewalling of `adbusters' and advocates

    Richard W. Pollay

    pág. 129