Advances in consumer research

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  Año 1993, Vol. 20, Número 1

  • Testing consumer behavior theories: LISREL is not a panacea

    Banwari Mittal

    págs. 647-653

    

  • Discussant comments on `Issues in Structural Models'

    Tom Page

    pág. 654

    

  • Brand name memory following ad exposure: Inhibition, interference and attenuation processes as

    Carol Pluzinski, Shanker Krishnan

    pág. 655

    

  • Leaving it all behind: Service loyalties in transition

    Linda L. Price, Robin A. Higie

    págs. 656-661

    

  • Attitudes, advertising, and automobiles: A functional approach

    Mark P. Zanna, Richard Ennis

    págs. 662-666

    

  • Valenced emotions in satisfaction: A look at affect in shopping

    Mai Neo, Audrey J. Murrell

    págs. 667-672

    

  • An exploratory investigation of holistic and analytic modes of product perception

    Hans Baumgartner

    págs. 673-677

    

  • Country-of-origin, perceived risk and evaluation strategy

    Dana L. Alden, Wayne D. Hoyer

    págs. 678-683

    

  • The roles of country of origin information on buyers' product evaluations: Signal or attribute?

    Wai-Kwan Li, Kwok Leung

    págs. 684-689

    

  • Comments of evolving country of origin research

    Carl Obermiller

    págs. 690-691

    

  • An extended perspective on the role of emotion in advertising processing

    Hyongh Cho, Patricia A. Stout

    págs. 692-697

    

  • Poisoning the well: Do environmental claims strain consumer credulity?

    Robert N. Mayer, Debra L. Scammon

    págs. 698-703

    

  • Spokesperson effects in high involvement markets

    David L. Mothersbaugh, Timothy B. Heath

    págs. 704-708

    

  • The consumption of insignificant rituals: A look at debutante balls

    Jennifer Edson Escalas

    págs. 709-716