Journal of the Academy of Marketing Science

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  Año 2002, Vol. 30, Número 3

  • An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

    Richard P. Bagozzi, Pratibha A. Dabholkar

    págs. 184-201

    

  • The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?

    Peter C. Verhoef, Philip Hans Franses, Janny C. Hoekstra

    págs. 202-216

    

  • The Effects of Job Autonomy, Customer Demandingness, and Trait Competitiveness on Salesperson Learning, Self-Efficacy, and Performance

    Richard G. Netemeyer, Guangping Wang

    págs. 217-228

    

  • An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships

    R. Bruce Money, Kelly Hewett, Subhash Sharma

    págs. 229-239

    

  • Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty

    Svein Ottar Olsen

    págs. 240-249

    

  • An Exploratory Investigation of User Involvement in New Service Development

    Ian Alam

    págs. 250-261

    

  • Book Reviews

    págs. 262-270