Recherche et applications en marketing

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  Año 2019, Vol. 34, Número 4

  • The role of negative physical contagion in the online purchase of second-hand products

    Marjolaine Bezançon, Denis Guiot, Emmanuelle Le Nagard

    • Resumen

    págs. 2-28

    

  • The spectacle of pain in the experience: A study in rugby stadiums

    Clément Dubreuil, Delphine Dion

    • Resumen

    págs. 29-49

    

  • Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels

    Catherine Demangeot, Kizhekepat Sankaran, Stephen Tagg

    • Resumen

    págs. 50-73

    

  • Identity negotiation of older people in a mobility context: The case of train journeys

    Jean-Baptiste Welté

    • Resumen

    págs. 74-98

    

  • Collective emotional dynamics: Perspectives for marketing

    Nico Didry, Jean-Luc Giannelloni

    • Resumen

    págs. 99-124