Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2019, Vol. 83, Número 6

  • Selling to Barricaded Buyers

    Kevin S. Chase, Brian Murtha

    págs. 2-20

    

  • The Role of Marketer-Generated Content in Customer Engagement Marketing

    Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar, Dirk Van den Poel

    págs. 21-42

    

  • Let's Make a "Deal". How Deal Collectives Coproduce Unintended Value from Sales Promotions

    Colin Campbell, Hope Jensen Schau

    págs. 43-60

    

  • Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs

    Phyliss Jia Gai, Anne-Kathrin Klesse

    págs. 61-75

    

  • A cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products

    Bernadette Kamleitner, Carina Thürridl, Brett A. S. Martin

    págs. 76-92

    

  • What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions

    Sarang Sunder, Kihyun Hannah Kim, Eric A. Yorkston

    págs. 93-112