Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs

• Autores: Phyliss Jia Gai, Anne-Kathrin Klesse
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 6, 2019, págs. 61-75
• Idioma: inglés
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