págs. 1-7
Gamified information presentation and consumer adoption of product innovations
Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl, Andreas Herrmann
págs. 8-24
Sales representative departures and customer reassignment strategies in business-to-business markets
págs. 25-44
págs. 45-63
págs. 64-82
págs. 83-98
How to separate the wheat from the chaff: improved variable selection for new customer acquisition
Sebastian Tillmanns, Frenkel Ter Hofstede, Manfred Krafft, Oliver Goetz
págs. 99-113
The effects of advertised quality emphasis and objective quality on sales
Praveen K. Kopalle, Robert J. Fisher, Bharat L. Sud, Kersi D. Antia
págs. 114-125
© 2001-2024 Fundación Dialnet · Todos los derechos reservados