Sales representative departures and customer reassignment strategies in business-to-business markets

• Autores: Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal, Gary Lilien
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 2, 2017, págs. 25-44
• Idioma: inglés
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