When 1 + 1 = 2: how investors react to new product releases announced concurrently with other corporate news

• Autores: Nooshin L. Warren, Alina Sorescu
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 2, 2017, págs. 64-82
• Idioma: inglés
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