págs. 85-96
págs. 97-106
“Sport for Development” in developing countries: The case of the Vilas Olímpicas do Rio de Janeiro
Arianne C. Reis, Marcelo Carvalho Vieira, Fabiana Rodrigues de Sousa-Mast
págs. 107-119
págs. 120-132
Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram
págs. 133-145
Communicating CSR-linked sponsorship: Examining the influence of three different types of message sources
págs. 146-156
Investigating the role of fan club membership on perceptions of team brand equity in football
Rui Biscaia, Stephen A. Ross, Masayuki Yoshida, Abel Correia, António Rosado, João Maroco
págs. 157-170
The “authenticitude” battle in action sports: A case-based industry perspective
págs. 171-182
págs. 183-197
A “leaky pipeline”?: Factors affecting the career development of senior-level female administrators in NCAA Division I athletic departments
págs. 198-210
The delicate art of rebranding a minor league baseball franchise: Practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs
págs. 211-226
Managing a home court transition: The case of the New Zealand Breakers
págs. 227-239
Mind games: The inclusion of trivia as a sport in the Pan Pacific Masters Games
Sheranne Fairley, Stacy Warner, Hannah Lovegrove, Pamm Phillips
págs. 240-250
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