págs. 1914-1938
Having champagne without celebration?: : The impact of self-regulatory focus on moderate incongruity effect
Shin-Shin Chang, Chung-Chau Chang, Ya-Lan Chien, Jung-Hua. Chang
págs. 1939-1961
Consumer expertise matters in price negotiation: : An empirical analysis of the determinants of mortgage loan prices in Spain prior to the financial crisis
págs. 1962-1985
Publicity and advertising: : what matter most for sales?
Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinbergerd
págs. 1986-2008
Conceptualising the management of packaging within new product development: : A grounded investigation in the UK fast moving consumer goods industry
págs. 2009-2032
The elaboration likelihood model: : review, critique and research agenda
Philip J. Kitchen, Gayle Kerr, Heather Pals, Rod McColl, Don Schultz
págs. 2033-2050
págs. 2051-2070
The reflexive turn in key account management: : Beyond formal and post-bureaucratic prescriptions
Markus Vanharanta, Alan J.P. Gilchrist, Andrew D. Pressey, Peter. Lenney
págs. 2071-2104
Be rational or be emotional: : advertising appeals, service types and consumer responses
págs. 2105-2126
págs. 2127-2152
págs. 2153-2175
págs. 2176-2197
International market selection for small firms: : a fuzzy-based decision process
Gianluca Marchi, Marina Vignola, Gisella Facchinetti, Giovanni. Mastroleo
págs. 2198-2212
págs. 2213-2236
págs. 2237-2261
págs. 2262-2283
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