Advertising professionals’ perceptions of the impact of gender portrayals on men and women: : A question of ethics?
págs. 1-12
Seeing the big picture: : Multitasking and perceptual processing influences on ad recognition
págs. 173-184
The fit factor: : The role of fit between ads in understanding cross-media synergy
págs. 185-195
págs. 196-207
págs. 208-218
Beyond seeing McDonald's fiesta menu: : The role of accent in brand sincerity of ethnic products and brands
págs. 219-231
págs. 232-242
Attributes versus benefits: : The role of construal levels and appeal type on the persuasiveness of marketing messages
José Mauro da Costa Hernandez, Scott A. Wright, Filipe Ferminiano Rodrigues
págs. 243-253
págs. 254-263
págs. 276-288
Peeking under the curtain and over the horizon: : The reflections of another former editor
págs. 289-295
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