Journal of marketing: A quarterly publication of the american marketing association

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  Año 2014, Vol. 78, Número 2

  • Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization.

    Hauke A. Wetzel, Maik Hammerschmidt, Alex R. Zablah

    págs. 1-19

    

  • Group-Buying Deal Popularity.

    Xueming Luo, Michelle Andrews, Yiping Song, Jaakko Aspara

    págs. 20-33

    

  • Supplier-Selected Referrals.

    Mahima Hada, Rajdeep Grewal, Gary L. Lilien

    págs. 34-51

    

  • Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products.

    Hans Risselada, Rajdeep Grewal, Tammo H. A. Bijmolt

    págs. 52-68

    

  • Moderating Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products.

    Nicole Koschate-Fischer, Johannes Cramer, Wayne D. Hoyer

    págs. 69-82

    

  • When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover.

    Renana Peres, Christophe Van den Bulte

    págs. 83-100

    

  • Consumer Adoption of New Product: Independent Versus Interdependent Self-Perspectives.

    Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali

    págs. 101-117

    

  • Consumer Well-Being: Effects of Subgoal Failures and Goal Importance.

    Berna Davezer, David E. Sprott, Eric R Spangenberg, Sandor Czellar

    págs. 118-134