Internet research: Electronic networking applications and policy

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  Año 2014, Vol. 24, Número 3

  • Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: : The moderating role of desire for unique consumer products

    Ching-Jui Keng, Tran Van-Dat, Tze-Hsien Liao, Yao Chao-Ju, Maxwell K. Hsu

    • Resumen

    págs. 270-291

    

  • Firm web visibility and its business value

    Fang Wang, Liwen Vaughan

    • Resumen

    págs. 292-312

    

  • Why do people play mobile social games? An examination of network externalities and of uses and gratifications

    Wei Pei-Shan, Lu Hsi-Peng

    • Resumen

    págs. 313-331

    

  • Understanding online shopping intention: : the roles of four types of trust and their antecedents

    Meng-Hsiang Hsu, Chuang Li-Wen, Cheng-Se Hsu

    • Resumen

    págs. 332-352

    

  • Whose online reviews have the most influences on consumers in cultural offerings? Professional vs consumer commentators

    Jyh-Shen Chiou, Cheng-Chieh Hsiao, Su Fang-Yi

    • Resumen

    págs. 353-368

    

  • Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

    Rakhi Thakur, Mala Srivastava

    • Resumen

    págs. 369-392

    

  • The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior

    Lorena Blasco Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez

    • Resumen

    págs. 393-412