págs. 427-444
Deconstructing the "first moment of truth": : Understanding unplanned consideration and purchase conversion using in-store video tracking.
págs. 445-462
págs. 463-476
págs. 477-488
Advertising in a competitive market: : The role of product standards, customer learning, and switching costs.
págs. 489-504
Comparing apples to apples or apples to oranges: : The role of mental representation in choice difficulty.
págs. 505-516
Comparing the relative effectiveness of advertising channels: : A case study of a multimedia blitz campaign.
págs. 517-534
Consumer behavior in "equilibrium": : How experiencing physical balance increases compromise choice.
págs. 535-547
Mental representation and perceived similarity: : How abstract mindset aids choice from large assortments
págs. 548-559
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