págs. 187-188
Industry insider: : Derek Boyle
págs. 189-192
págs. 193-202
págs. 203-213
Differences in event brand personality between social media users and non- users
Patrick Walsh, Galen Clavio, M. David Lovell, Matthew Blaszka
págs. 214-223
págs. 224-234
Regaining fans' trust after negative incidents: : fit between responses and nature of incidents
págs. 235-245
Keep calm and johnny football: : the evolving trademark rights of college athletes
págs. 246-248
© 2001-2024 Fundación Dialnet · Todos los derechos reservados