International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2011, Vol. 8, Número 1

  • Theoretical development

    • Integrating public and business management: a model of interaction between public and private sectors

      Dangis Gudelis, Arvydas Guogis

      • Resumen

      págs. 1-9

      

  • Original article

    • Integrated approach of the citizen's role in relation to the public services

      Lucica Matei, Ani Matei

      • Resumen

      págs. 11-24

      

    • Public decision's implications upon the Pricing Possibility Slope of the Prospective Public Services (PPS) -the case of the Romanian tax register

      Ioana Teodora Dinu

      • Resumen

      págs. 25-39

      

    • Political marketing in the Greek context: does market orientation exist?

      Iordanis Kotzaivazoglou

      • Resumen

      págs. 41-56

      

  • Case report

    • Building cohesion and trust in London -a social marketing approach

      Jonathan Upton, Charlie Mansell

      págs. 57-71

      

    • How much my vote counts? Exploring a marketing map approach in a case of public university elections

      Humberto J. Consuegra de la Ossa

      • Resumen

      págs. 73-88

      

  • PHD Thesis Review

    • Effectiveness of the sports sponsorship image transfer: an experimental application

      Raquel Barreda Tarrazona

      • Resumen

      págs. 89-91

      

    • Territorial marketing: interaction between industrial and regional networks

      Ricardo Alexandre Fontes Correia

      • Resumen

      págs. 93-95