Integrating public and business management: a model of interaction between public and private sectors

• Autores: Dangis Gudelis, Arvydas Guogis
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 8, Nº. 1, 2011, págs. 1-9
• Idioma: inglés
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• Resumen

  • The article deals with theoretical and practical interactions between public administration and business management. This paper analyses normative models of public administration (New Public Management and New Governance) and business management (Corporate Social Responsibility), and raises claims pertaining to these models. Based on this analysis, an integrated model of interaction between public and private sectors consisting of five dimensions is suggested.