International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2010, Vol. 7, Número 1

  • Theoretical developments

    • Ethics and consumption: a difficult balance

      Montserrat Díaz Méndez

      • Resumen

      págs. 1-10

      

  • Original article

    • Children's perceived and ideal body image: social marketing implications

      Simone Pettigrew, Melanie Pescud, Robert J. Donovan

      • Resumen

      págs. 21-36

      

    • Understanding university image: a structural equation model approach

      Paulo O. Duarte, Helena Maria Baptista Alves, Mário Lino Barata Raposo

      • Resumen

      págs. 21-36

      

    • On the relevance of accreditations of executive MBA programs -the perception of the customers

      Bernd Helmig, Sarah Bürgisser, Hans Lichtsteiner, Katharina Spraul

      • Resumen

      págs. 37-55

      

    • Marketing for a non-profit organization

      Evangelia K Blery, Efstathia Katseli, Nertilda Tsara

      • Resumen

      págs. 57-68

      

    • Towards a conceptual model for assessing the quality of public services

      Cláudia Carvalho, Carlos Brito, José Sarsfield Cabral

      • Resumen

      págs. 69-86

      

  • Case report

    • Marketing through sport: a case of a religious organization

      Seungbum Lee

      • Resumen

      págs. 87-96

      

  • PHD Thesis Review

    • Comparative analysis of cooperation mechanisms between power authorities and civil society institutions: by the cases of Russia and Great Britain

      Alexandra Stepanova

      • Resumen

      págs. 97-99