Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework
págs. 99-108
págs. 109-118
Keeping both the baby and the bathwater: scoping a new model of political marketing communication
págs. 119-135
Word of mouth marketing and international adoption agencies
Kristen Boyd Posey, Deborah Yarborough Layden, Barbara L. Neuby
págs. 137-149
Generating emotions through cultural activities in museums
Carmen Camarero Izquierdo, María José Garrido Samaniego, Rebeca Silva García
págs. 151-165
The healthy ecosystems, healthy people project: using social marketing to promote environmentally active living
págs. 167-180
Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals
págs. 181-183
Contribution to social marketing and tax education in Brazil: an analysis of multiple case studies
págs. 185-186
Strategy for sustainability: a business manifesto
págs. 187-188
Public policies for fostering entrepreneurship: a European perspective
J. L. Vázquez Burguete (res.), María Purificación García Miguélez (res.)
Es reseña de:
Public policies for fostering entrepreneurship: a European perspective
Joâo Carlos Correia Leitâo, Rui Baptista
Dordrecht (Alemania): Springer Verlag. ISBN 978-1-4419-0248-1
págs. 189-191
© 2001-2024 Fundación Dialnet · Todos los derechos reservados