International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2009, Vol. 6, Número 2

  • Original paper

    • Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework

      Edmund Goh

      • Resumen

      págs. 99-108

      

    • Is children's knowledge of fruit and vegetable recommendations related to their intakes?

      Simone Pettigrew, Melanie Pescud, Robert J. Donovan

      • Resumen

      págs. 109-118

      

    • Keeping both the baby and the bathwater: scoping a new model of political marketing communication

      Jenny Lloyd

      • Resumen

      págs. 119-135

      

    • Word of mouth marketing and international adoption agencies

      Kristen Boyd Posey, Deborah Yarborough Layden, Barbara L. Neuby

      • Resumen

      págs. 137-149

      

    • Generating emotions through cultural activities in museums

      Carmen Camarero Izquierdo, María José Garrido Samaniego, Rebeca Silva García

      • Resumen

      págs. 151-165

      

  • Case report

    • The healthy ecosystems, healthy people project: using social marketing to promote environmentally active living

      Janine R. Drummond, S. Joan Wharf Higgins, Edwin Hubert

      • Resumen

      págs. 167-180

      

  • PHD Thesis Review

    • Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals

      Jorge Alejandro Riveros Sudy

      • Resumen

      págs. 181-183

      

    • Contribution to social marketing and tax education in Brazil: an analysis of multiple case studies

      Albertina Silva Santos de Lima

      • Resumen

      págs. 185-186

      

  • Book review

    • Strategy for sustainability: a business manifesto

      Arminda Maria Finisterra do Paço (res.)

      págs. 187-188

      

    • Public policies for fostering entrepreneurship: a European perspective

      J. L. Vázquez Burguete (res.), María Purificación García Miguélez (res.)

      Es reseña de:

      • Public policies for fostering entrepreneurship: a European perspective

        Joâo Carlos Correia Leitâo, Rui Baptista

        Dordrecht (Alemania): Springer Verlag. ISBN 978-1-4419-0248-1

      págs. 189-191