Marketing Unfder Uncertainty: The Logic of an Effectual Approach.
Stuart Read, Nicholas Dew, Saras D. Sarasvathy, Michael Song, Robert Wiltbank
págs. 1-18
págs. 19-34
págs. 35-51
Brand Experience: What Is It? How Is It Measured? Does it Affect Loyalty?
págs. 52-68
págs. 69-85
págs. 86-98
Cross-Category Effects of Aisle and Display Placements: A spatial Modeling Approach and Insights.
Ram Bezawada, S. Balachander, P.K. Kannan, Venkatesh Shankar
págs. 99-117
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research.
Nina Diamond, John F. Jr. Sherry, Albert M. Jr. Muñiz, Mary Ann McGrath, Robert V. Kozinets, Stefania Borghini
págs. 118-134
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