Defining Interesting Research Problems
Steven M. Shugan
págs. 1-15
Creating Win-Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
Xavier Drèze, David R. Bell
págs. 16-39
Massively Categorical Variables: Revealing the Information in Zip Codes
Andrew Ainslie, Thomas J. Steenburgh, Peder Hans Engebretson
págs. 40-57
Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation
Kannan Srinivasan, Surendra Rajiv, Nitin Mehta
págs. 58-84
Internet Shopping Agents: Virtual Co-Location and Competition
Amit Pazgal, Ganesh Iyer
págs. 85-106
Measuring Heterogeneous Reservation Prices for Product Bundles
Kamel Jedidi, Puneet Manchanda, Sharan Jagpal
págs. 107-130
Advertising Competition Under Consumer Inertia
Subir Bandyopadhyay, Bibek Banerjee
págs. 131-144
pág. 146
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