Maximizing co-creation with youth. Models of participation in content for social change in European Public Service Media

• Autores: José Ramón González Moriano
• Directores de la Tesis: Emilio Sáez Soro (dir. tes.), José Javier Marzal Felici (dir. tes.)
• Lectura: En la Universitat Jaume I ( España ) en 2024
• Idioma: inglés
• Número de páginas: 568
• Tribunal Calificador de la Tesis: Francisco Campos Freire (presid.), Lola Bañón Castellón (secret.), Maria Michalis (voc.), Joao Paulo de Jesús Faustino (voc.), Marta Rodríguez Castro (voc.)
• Programa de doctorado: Programa de Doctorado en Ciencias de la Comunicación por la Universidad Jaume I de Castellón
• Menciones:
  • Internacional
• Calificación: Sobresaliente Cum Laude
• Materias:
  • Ciencia política
    • Opinión publica
      • Medios de comunicación de masas
  • Sociología
    • Sociología del trabajo
      • Sociología de los medios de comunicación de masas
• Enlaces
  • Tesis en acceso abierto en: TDX
• Resumen

  • This thesis explores how European Public Service Media (PSM) collaborate with young citizens to co-create content for social change. As digital transformation affects media, PSM are revising their strategies to involve youth in content production and distribution. Young people use these participatory practices to assert their rights and influence the public sphere. The study investigates how PSM and youth design, develop, and measure co-creation processes, focusing on the power dynamics between youth and media, shared values like democracy, and different participatory models. Three case studies (Norway's NRK P3, Spain's RTVE Playz, and Belgium's VRT) are analyzed through content reviews and interviews with media professionals and social organizations. The research aims to provide a current understanding of co-creation practices in Europe, identifying the most effective approaches to promote youth participation and enhance social change.