The exploration of tourist experiences has always been a significant research topic, yet it remains one of the most intricate domains to comprehend. This complexity arises because tourist experiences can vary greatly depending on the stage of travel, the destination, and the individual tourist. Hence, tourism consumption encompasses a variety of interactions that contribute to exceptionally diverse and satisfying experiences. Therefore, tourism can be defined as an intangible service, relying on diverse service offerings to provide profound experiences that have the potential to create enduring memories. This thesis provides a thorough comprehension of the topic, defining themes and trends in tourist experiences and research on memorable tourism encounters. This review makes three contributions to the theoretical progress of tourist experiences and memorable tourism encounters. First, research on tourism experiences and memorable tourism experiences significantly contributes to our understanding of how tourists behave, react, and engage during their journeys. By analyzing the factors that make certain experiences memorable, we gain insights into the preferences, motivations, and decision-making processes of tourists. This knowledge is invaluable for destination management, marketing strategies, and designing more appealing attractions. Furthermore, as we unravel the elements that create memorable experiences for tourists, we can assist destinations in crafting more captivating and meaningful attractions. This research enables the identification of unique features, storytelling elements, and sensory triggers that can turn ordinary visits into unforgettable moments. Consequently, destinations can enhance their offerings, leading to increased visitor satisfaction, positive word-of-mouth, and repeat visits. Finally, understanding the core components of memorable tourism experiences aids in the strategic development of sustainable tourism practices. By focusing on what truly resonates with tourists, destinations can allocate resources more efficiently, minimize negative impacts, and prioritize initiatives that align with both visitor preferences and long-term environmental and cultural preservation.
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