Información General

• Autores: Elena Delgado Ballester, José Luis Munuera Alemán
• Editores: Universidad de Murcia, Servicio de Publicaciones
• Año de publicación: 2019
• Colecciones: Editum. Textos guía, 50
• País: España
• Idioma: inglés
• ISBN: 978-84-17157-88-3
• Texto completo no disponible (Saber más ...)

Resumen

• Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challengesand opportunities require more than ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy: How to design market-oriented strategies to win deals with the underlying logic and processes for designing and implementing market-driven strategies.

  The purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.

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