The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa.
págs. 1-18
págs. 19-42
págs. 43-69
Singing for peace: Metaphor and creativity in the lyrics and performances of three songs by U2
págs. 71-96
págs. 97-118
What makes an advert go viral?: The role of figurative operations in the success of Internet videos
págs. 119-152
Metaphorical creativity in political cartoons: The migrant crisis in Europe
págs. 153-173
Disentangling metaphoric communication: The origin, evolution and extinction of metaphors
págs. 175-196
Sensory landscapes: Cross modal metaphors in architecture
págs. 197-219
Creative journeys: Metaphors of metastasis in press popularization articles
págs. 221-248
págs. 249-280
“Born from the heart”: Social uses of pictorial and multimodal metaphors in picture books on adoption
págs. 281-310
Figuring it out: Old modes and new codes for multimodality, technology and creative performativity in 21st century India
págs. 311-342
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