Información General

• Editores: OmniaScience
• Año de publicación: 2025
• País: España
• Idioma: inglés
• ISBN: 978-84-129686-4-4
• Títulos paralelos:
  • Focal theme: Digital servitization as a key enabler for organizational scalability
• Recoge los contenidos presentados a: Conference on Business Servitization (12. 2025).
• Texto completo no disponible (Saber más ...)

Resumen

• At the outset, this volume presents the proceedings of the 12th International Conference on Business Servitization (ICBS 2025), hosted by Deusto Business School in Bilbao, Spain, on 6–7 November 2025, and preceded by a welcome reception on Wednesday 5 November in the Paraninfo Cloister at the University of Deusto. The main academic program convenes at Deusto Business School’s “La Comercial” building, anchoring the discussions within Bilbao’s broader innovation ecosystem. The 2025 focal theme—Digital servitization as a key enabler for organizational scalability—invites contributors to examine how firms design, govern, and diffuse scalable service solutions without compromising rigor, margins, or sustainability.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Parallel Session 1

    • Scale down to scale up: how smart solutions challenge the traditionalscaling imperative of physical assets

      Håkon Osland Sandvik, Thomas Brekke

      págs. 23-29

      

    • Ensuring Platform Readiness and Scalability of Digital Platforms: The Case of Dassault Systèmes and Cadland

      Paul Matthyssens, Mario Rapaccini, Ana María Spadafora, Donatello Vocca

      págs. 30-41

      

    • A Fuzzy-Set QCA on successfull product and market configurations of Product-as-a-Service (PaaS) in Industrial Manufacturing

      Claudio Lamprecht, Martin Ebel, Timon Urs Knapp, Eva Lexutt

      págs. 42-48

      

    • Why Sustainable Industrial Offerings Fail to Scale – And what to do About It

      Johan Frishammar, Vinit Parida

      págs. 49-55

      

    • Institutionalizing Service Innovation Processes in Industrial Firms: A Comparative Case Study of Volvo and ZEISS

      Martin Ebel, Hans Lind, Leon Adler

      págs. 56-60

      

  • Parallel Session 2

    • Exploring Digital Service Innovation (DSI) in manufacturing and supply chains through a scoping literature review

      Josip Marić, Mirjana Pejic Bach

      págs. 63-65

      

    • Understanding Revenue Drivers in Supply Chain Service Startups: An Interpretive Machine Learning Approach

      Manuel Ríos de Haro, Oscar F. Bustinza

      págs. 66-73

      

    • Opportunities for servitization through AI-empowered services of the bike rental business in Taiwan

      Kuanchin (KC) Che, Josip Marić, Ya-Han Hu

      págs. 74-75

      

    • Dynamics enabling or hindering the scalability of digital servitization in manufacturing SMEs: An empirical approach

      Alberto de la Calle, Inmaculada Freije Obregón, Miguel Angel Larrinaga Ojanguren, Aitor Oyarbide Zubillaga

      págs. 76-83

      

    • Comparative Application of Maturity Models for Digital Servitization

      Pierre Wlodarzyk, Jens Poeppelbuss

      págs. 84-92

      

  • Parallel Session 3

    • Scaling Solution Offerings Globally through Modularizing Go-To Market Approaches

      Timon Urs Knapp, Shaun West

      págs. 93-99

      

    • From intention to adoption: factors enhancing e-government digital service adoption in the UAE

      Josip Marić, Leila Loussaief, Fatima Alblooshi

      págs. 100-103

      

    • From Pilots to Scale: A Multi-level Capability Stack for GenAI-Enabled Service Digitalization in Industrial Firms

      Milad Kolagar, Robert Verburg, Hanieh Khodaei, Roeland Janissen

      págs. 104-109

      

    • Scaling Without Selling Out: How Ecosystem Alliances Empower Emerging Scaling up Firms

      Yueling Zhou, Valentina Zancan

      págs. 110-116

      

    • Scaling Digital Services in Servitization: Service Modularity as Sociomaterial Practice

      Diego Honorato Clemente, Rodrigo Rabetino, Marko Kohtamäki

      págs. 117-125

      

  • Parallel Session 4

    • Exploring the Strategic Role of Marketing and Communication in the Servitization Process in Manufacturing Firms

      Beatriz Serrat Collar

      págs. 129-135

      

    • Enabling Servitization and University-Industry Ecosystems for SME Internationalization – A Case Study of Commercialization Strategies in an Industrial Ecosystem

      Vesa Korhonen, Jarkko Niemi, Jaakko Metsola, Deva Rangarajan

      págs. 136-146

      

    • Embracing Persistent Tensions between Standardization and Customization

      Silvia Sander, Marko Kohtamäki

      págs. 147-151

      

    • Overcoming legitimacy challenges for the development of Condition Monitoring Services in Digital Servitization through Service Design co-creation practices

      Ion Iriarte Azpiazu, Iker Legarda Gabiria, Sara Gondra, Ariane Atxa Gamboa

      págs. 152-157

      

    • Service and Experience Design as an enabler of Digital Servitization: Insights from University-Industry Collaboration with a Security company

      Aiur Retegi Uria, Leire Bereziartua Gonzalez, Mónica Elices Zabala

      págs. 158-165