Información General

• Autores: Antónia Correia (ed. lit.), Metin Kozak (ed. lit.)
• Editores: Goodfellow Publishers
• Año de publicación: 2025
• Colecciones: Advances in Tourism Marketing
• País: Reino Unido
• Idioma: inglés
• ISBN: 978-1-917433-65-5
• Texto completo no disponible (Saber más ...)

Resumen

• Tourism Marketing: The Experiential Perspective could not be more relevant in today’s dynamic tourism landscape. As global travel faces shifting consumer expectations, rapid digital transformation, and mounting sustainability demands, this timely volume brings together cutting-edge research and critical insights into the power of experiential marketing to shape the future of tourism.

  This edited collection explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. The chapters highlight innovative approaches that move beyond traditional promotion, emphasizing the creation of authentic and memorable experiences that foster deeper consumer engagement, brand loyalty, and sustainable development.

  Drawing on a diverse range of perspectives from leading scholars and emerging voices, Tourism Marketing: The Experiential Perspective examines the intersections of sensory experience, digital tools, and community-based tourism.

  It is an essential resource for students, researchers, industry practitioners, and policymakers seeking to understand and apply experiential marketing in the evolving tourism sector.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Part I: Concepts and Evolutions

    • Experiential Marketing: A Reflection on its Evolution

      Dora Lúcia Agapito

      págs. 1-16

      

    • Tourism Marketing: The Experiential Perspective

      Bontle Nqalamba, Lisebo Tseane-Gumbi, Elmarie Slabbert

      págs. 17-29

      

    • A Multidisciplinary Approach to Transformative Experiences

      Juliana R. V. Tkatch

      págs. 30-47

      

  • Part II: Destination and Business Experiences

    • Smart Culture Objectives and Priority Genres: The Shared Vision of Local Communities

      Christine Petr, Silvia Cacho Elizondo

      págs. 48-64

      

    • Beyond the Destination: Storytelling as a Tool for Experiential Marketing

      Ana Cláudia Campos, Adriana Nogueira

      págs. 65-86

      

    • Sustainability in Experiential Tourism: Marketing Eco-Friendly Experiences

      Gozde Ozdemir

      págs. 87-101

      

    • The Influence of Ethics and Sustainability in Tourism Marketing

      Joao Vidal, Leónia Fernandes

      págs. 102-113

      

    • Think Global, Act Local: Transforming local commerce through smart shopping

      Nádia Leitão, Antónia Correia

      págs. 114-127

      

    • Medical Tourism Destinations: A Multi-Level Framework

      Galia Fuchs, Sara Campo Martínez, María D. Álvarez

      págs. 128-137

      

    • Prestige Hotels on Sale?: A Cluster Analysis of Luxury Consumers

      Julie Massé, Angy Geerts

      págs. 138-152

      

    • Can Film Nostalgia Improve Destination Image and Intention toVisit the Destination?

      Seongseop Kim, Antónia Correia, Amare Yaekob Chiriko

      págs. 153-168

      

  • Part III: Wine Experiences

    • "From the Sea to the Plate": Maritime Tourism Experiences

      António Azevedo, María del Pilar Muñoz Dueñas

      págs. 169-186

      

    • From Wine to Screen: Impacts of Technology on Wine Tourists

      Suzanne Amaro, Tânia Cardoso, Cristina Barroco

      págs. 187-202

      

    • Using Augmented Reality to Promote a Terroir at the Point of Purchase

      Stéphane Bourliataux Lajoinie, Yann Rival, Mickael David, Silvia Cacho Elizondo

      págs. 203-212

      

    • Value in Use and Value Proposition of Wine Tourism MobileApplications

      Valentina Kirova, Tan Vo Thanh

      págs. 213-229

      

  • Part IV: Community-Based Tourism Experiences

    • Invisible Networks in Community-Based Tourism: Connectionsand Articulations

      Lício Valério Lima Vieira, Antónia Correia

      págs. 230-246

      

    • Participation of Local Communities in Community-Based Tourism

      Owen Gohori, Peet van der Merwe

      págs. 247-266

      

    • Conclusion

      Metin Kozak, Antónia Correia

      págs. 267-271