AN INTRODUCTION TO DATA ENVELOPMENT ANALYSIS/NEW EFFICIENCY THEORY: WITH APPLICATIONS OF DATA ENVELOPMENT ANALYSIS/QUANTITATIVE MODELS FOR PERFORMANCE EVALUATION AND BENCHMARKING: DATA ENVELOPMENT ANALYSIS WITH SPREADSHEETS AND DEA EXCEL SOLVER (Book)

• Autores: Meryl P. Gardner, Naveen Donthu, Sandeep Krishnamurthy, Stephanie Noble
• Localización: Journal of marketing research, ISSN 0022-2437, Nº 3, 2004, págs. 365-368
• Idioma: inglés
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