Vithala R. Rao, Jaihak Chung
págs. 115-130
Carl F. Mela, Asim Ansari
págs. 131-145
The Effect of Forced Choice on Choice
Ravi Dhar, Itamar Simonson
págs. 146-160
The Reciprocal Effects of Brand Equity and Trivial Attributes
Susan M. Broniarczyk, Andrew D. Gershoff
págs. 161-175
Simultaneous Signaling and Screening with Warranties
David A. Soberman
págs. 176-192
The Impact of the Internet on Information Search for Automobiles
Debabrata Talukdar, Brian T. Ratchford
págs. 193-209
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Aksel I. Rokkan, Jan B. Heide, Kenneth H. Wathne
págs. 210-224
Armen Tashchian, J. Dennis Cradit, Michael J. Brusco
págs. 225-234
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
Rick L. Andrews, Imran S. Currim
págs. 235-243
Alternative Models for Capturing the Compromise Effect
Ran Kivetz, Oded Netzer, V. Srinivasan
págs. 237-257
HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH (Book)
Larry D. Compeau, George R. Franke, Meryl P. Gardner, Naveen Donthu
págs. 244-245
CROSS-CULTURAL SURVEY METHODS (Book)
Charles R. Taylor
págs. 246-247
Toward Extending the Compromise Effect to Complex Buying Contexts
Anil Menon, Bryan Maach, Ravi Dhar
págs. 258-261
Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Oded Netzer, Ran Kivetz, V. Srinivasan
págs. 262-268
J. Jeffrey Inman, Rebecca J. Slotegraaf
págs. 269-280
págs. 281-292
The Customer Relationship Management Process: Its Measurement and Impact on Performance
Werner Reinartz, Wayne D. Hoyer, Manfred Krafft
págs. 293-305
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach
Catarina Sismeiro, Randolph E. Bucklin
págs. 306-323
Determinants of Product-Use Compliance Behavior
P. B. Seetharaman, Douglas Bowman, Carrie M. Heilman
págs. 324-338
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
Sandrine Macé, Scott A. Neslin
págs. 339-350
The Recoverability of Segmentation Structure from Store-Level Aggregate Data
Anand V. Bodapati, Sachin Gupta
págs. 351-364
Meryl P. Gardner, Naveen Donthu, Sandeep Krishnamurthy, Stephanie Noble
págs. 365-368
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