Analysis of the impact on the customer experience due to the integration of interactive technology in a retail space

Díaz-Ontiveros, Valeria ^[1] ; Santana-Mancilla, Pedro César ^[2] ; Mejía Medina, David Abdel ^[1]
1. [1] Universidad Autónoma de Baja California
  
  Universidad Autónoma de Baja California
  
  México
2. [2] Universidad de Colima
  
  Universidad de Colima
  
  México
Localización: Avances en Interacción Humano-Computadora, ISSN-e 2594-2352, Vol. 7, Nº. 1, 2022 (Ejemplar dedicado a: MexIHC 2022), págs. 41-44
Idioma: inglés
Enlaces
- Texto completo
Resumen
- The presence of technology in physical retail sites has a great tendency to incorporate smart and interactive elements; given this situation, the concept of smart retail arises to reinvent and, at the same time reinforcing, the role of stores in offering a better customer experience to consumers through the use of technology. This study explores the level of acceptance, interaction, and perception of users in technologically improved environments, the role of technology as a variable in the store's atmosphere, and the impact these implementations generate in terms of customer perception and the physical design of the space.