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Towards a model for improving collaboration between design and development teams in a large-scale organization

    1. [1] BBVA México
  • Localización: Avances en Interacción Humano-Computadora, ISSN-e 2594-2352, Vol. 6, Nº. 1, 2021 (Ejemplar dedicado a: MexIHC 2021), págs. 62-65
  • Idioma: español
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  • Resumen
    • In the context of organizational transformation, the professional practice of User Centered Design / Usability / User Experience / Design Thinking seems to disagree with agile software development. This case study addresses a management model proposal, Dual Track, which incorporates different Lean, Agile and User Centered Design integration practices applied within the Design & UX team at BBVA Mexico. The first learnings of the implementation of the model in a pilot phase and next steps are presented.


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