The individual and joint effects of the process control dimensions on new product outcomes

• Autores: Ana Isabel Rodríguez Escudero, Pilar Carbonell
• Localización: XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 / Asociación Española de Marketing (aut.), 2010, ISBN 978-84-7356-711-4, pág. 107
• Idioma: inglés
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• Resumen

  • There are conflicting evidence about the influence of process control on job satisfaction and new product performance. It is our contention that the failure to consistently observe expected effect of process control is, in part, because empirical research has adopted a restrictive perspective on the dimensions of process control and the measurement of outcomes. Against this backdrop, this study builds upon the literatures on new product development and management control to examine the nature of the individual and joint effects of two process control dimensions – process supervision and process rewards– on five outcomes variables – job satisfaction, adherence to budget and schedule, product quality, product novelty and market performance. The model proposed is tested on a sample of 197 new product development projects.