Resumen de Agenda Setting in Social Networks and the Media during Presidential Elections

Aleixandre Brian Duche Pérez, Cintya Yadira Vera Revilla, Anthony Medina Rivas Plata, Olger Albino Gutiérrez Aguilar, Manuel Edmundo Hillpa Zuñiga, Antonio Miguel Escobar Juárez

• This article examines the role of social media and journalistic media in presidential electoral processes. A systematic review of scientific articles published from 2012 to 2022 was conducted. The results indicate that the media has a significant influence on public perception and the political agenda during election campaigns. Furthermore, the importance of evaluating political leaders in the voters' decision-making process is emphasized. In summary, the article provides valuable insights into how the media can shape the narrative and public opinion during presidential elections.