Agenda Setting in Social Networks and the Media during Presidential Elections

• Duche-Pérez, Aleixandre Brian ^[1] ; Vera-Revilla, Cintya Yadira ^[1] ; Medina Rivas Plata, Anthony Rolando ^[1] ; Gutiérrez-Aguilar, Olger Albino ^[1] ; Hillpa-Zuñiga, Manuel Edmundo ^[1] ; Escobar Juárez, Antonio Miguel ^[1]
  1. [1] Universidad Católica de Santa María

     Universidad Católica de Santa María

     Arequipa, Perú

     
• Localización: Human Review: International Humanities Review / Revista Internacional de Humanidades, ISSN-e 2695-9623, Vol. 21, Nº. 1, 2023, págs. 55-70
• Idioma: inglés
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• Resumen

  • This article examines the role of social media and journalistic media in presidential electoral processes. A systematic review of scientific articles published from 2012 to 2022 was conducted. The results indicate that the media has a significant influence on public perception and the political agenda during election campaigns. Furthermore, the importance of evaluating political leaders in the voters' decision-making process is emphasized. In summary, the article provides valuable insights into how the media can shape the narrative and public opinion during presidential elections.