Resumen de Effects of explicit credibility statements by more credible and less credible sources
This study investigated the relationship of prior credibility (more; less) and credibility statements in a message (explicit self‐and prestige‐reference; no explicit self‐ and prestige‐reference) to overt behavior, post attitude, and terminal credibility of the source. Results indicated that (1) explicit references produced significantly higher terminal character; and (2) that the message condition lacking explicit references was more effective in producing desired behavior for the less credible source.
