Effects of explicit credibility statements by more credible and less credible sources

• Lawrence R. Wheeless ^[1]
  1. [1] West Virginia University

     West Virginia University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 39, nº 1, 1973, págs. 33-39
• Idioma: inglés
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• Resumen

  • This study investigated the relationship of prior credibility (more; less) and credibility statements in a message (explicit self‐and prestige‐reference; no explicit self‐ and prestige‐reference) to overt behavior, post attitude, and terminal credibility of the source. Results indicated that (1) explicit references produced significantly higher terminal character; and (2) that the message condition lacking explicit references was more effective in producing desired behavior for the less credible source.