Resumen de Innovative marketing strategies in dentistry: The potential of the doll as a brand image

Carlos Alberto Farje Gallardo, Julio Mariano Chávez Milla, Lida I. Carhuas Peña, Edwin Gonzáles Paco, Franz Tito Coronel Zubiate

• The creation of 3D-printed corporate mascots is a complex scientific and social process. It requires the use of 3D printing technologies, engineering, and design, while taking into account ethical, legal, and moral considerations. Creating a unique and personalized mascot allows for an emotional connection with patients. Mascots have the potential to have a significant impact on businesses, including dental clinics. In this sense, they help to create a strong and memorable brand identity. This potential represents an opportunity to use corporate mascots as a marketing element, especially on social media as a distinctive element from the competition.