Innovative marketing strategies in dentistry: The potential of the doll as a brand image

• Farje Gallardo, Carlos Alberto ^[2] ; Chávez Milla, Julio Mariano ^[2] ; Carhuas Peña, Lida Inés ^[1] ; Gonzales Paco, Edwin ^[2] ; Coronel-Zubiate, Franz Tito ^[2]
  1. [1] Universidad Nacional de Huancavelica

     Universidad Nacional de Huancavelica

     Ascension, Perú

     
  2. [2] Universidad Nacional Toribio Rodriguez de Mendoza de Amazonas
• Localización: TECHNO REVIEW: International Technology, Science and Society Review / Revista Internacional de Tecnología, Ciencia y Sociedad, ISSN-e 2695-9933, Vol. 15, Nº. 1, 2023, págs. 141-149
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The creation of 3D-printed corporate mascots is a complex scientific and social process. It requires the use of 3D printing technologies, engineering, and design, while taking into account ethical, legal, and moral considerations. Creating a unique and personalized mascot allows for an emotional connection with patients. Mascots have the potential to have a significant impact on businesses, including dental clinics. In this sense, they help to create a strong and memorable brand identity. This potential represents an opportunity to use corporate mascots as a marketing element, especially on social media as a distinctive element from the competition.