El enoturismo en las Islas Baleares visto por las bodegas

• Ramón Cardona, José ^[1] ; Vachiano Pol, Marga ^[1] ; Serra Cantallops, Antoni ^[1]
  1. [1] Universitat de les Illes Balears, España
• Localización: Tourism and Hospitality International Journal - THIJ, ISSN 2183-0800, Vol. 6, Nº. 2, 2016 (Ejemplar dedicado a: April 2016 [ 12th Edition - EE]), págs. 162-181
• Idioma: portugués
• Títulos paralelos:
  • O enoturismo nas Baleares na óptica das adegas
  • Wine tourism in the Balearic Islands as seen by wineries
• Enlaces
  • Texto completo
• Resumen
  • español

    Las islas Baleares buscan desestacionalizar y diversificar la actividad turística durante décadas. Una de las opciones que se han planteados es el turismo del vino, principalmente por el aumento en el número de bodegas existentes. El turismo del vino es un campo de estudio creciente desde los años noventa y con bastante literatura en las regiones del Nuevo Mundo. En las islas Baleares los estudios académicos se han centrado tradicionalmente en la oferta y demanda de sol y playa, siendo escasos los estudios sobre ofertas de turismo alternativas o minoritarias. Este trabajo busca realizar una primera aproximación a la situación del enoturismo en las islas Baleares, mediante un estudio de las bodegas. Este estudio permite mostrar la visión que tienen del enoturismo. El enoturismo tiene un impacto poco importante en el conjunto de la economía pero es de utilidad para las bodegas, mejorando sus ingresos y sus exportaciones. El perfil del turista del vino es parecido al del turista de sol y playa, con predominio de los extranjeros. De cara al futuro, el enoturismo estará enfocado a completar otras ofertas turísticas y completar los ingresos de las bodegas.

  • English

    The Balearic Islands are seeking seasonally adjusted and diversify tourism for decades. One option that has been raised is the wine tourism, mainly by the increase in the number of existing wineries. Wine tourism is a growing field of study since the nineties and quite literature in the regions of the New World. In the Balearic Islands academic studies have traditionally focused on supply and demand for sun and sand, with few studies on alternative offers or minority tourism. In the Balearic Islands academic studies have traditionally focused on supply and demand for sun and sand, with few studies on alternative or minority tourism supplies. This paper seeks to make a first approach to the situation of enotourism in the Balearic Islands, through a study of the wineries. This study allows to show the vision they have of the enotourism. The enotourism has a minor impact on the overall economy but is useful for wineries, improving their revenue and exports. The wine tourist profile is similar to the sun and beach tourist, dominated by foreigners. Looking forward, the enotourism will be focused on completing other tourist supplies and supplement the revenue of the wineries.

  • português

    The Balearic Islands have been seeking to deseasonalise and diversify tourism activity for decades. One of the options that have been considered is wine tourism, mainly due to the increase in the number of existing wineries. Wine tourism has been a growing field of study since the 1990s, with a considerable amount of literature in the regions of the New World. In the Balearic Islands, academic studies have traditionally focused on the supply and demand of sun and beach tourism, with few studies on alternative or minority tourism offers. This paper aims to make a first approximation to the situation of wine tourism in the Balearic Islands, through a study of the wineries. This study allows us to show their vision of wine tourism. Wine tourism has little impact on the economy as a whole, but it is useful for the wineries, improving their income and exports. The profile of wine tourists is similar to that of sun and beach tourists, with a predominance of foreigners. In the future, wine tourism will be focused on complementing other tourist offers and supplementing the wineries' income.