Resumen de Receivers' perceptions of brief written messages
Students of communication have investigated several dimensions of messages, including intensity, opinionation, equivocation, and figurativeness. Do receivers actually evaluate messages on these dimensions? In this investigations, subjects were asked to evaluate brief messages on semantic differential type scales. Factor analysis with oblique rotation provided tentative support for the dimensions of equivocation and figurativeness, and indicated that interest/novelty may be an important dimension.
