Receivers' perceptions of brief written messages

• N. L. Reinsch Jr. ^[1]
  1. [1] Oklahoma State University

     Oklahoma State University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 45, nº 1, 1979, págs. 27-36
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Students of communication have investigated several dimensions of messages, including intensity, opinionation, equivocation, and figurativeness. Do receivers actually evaluate messages on these dimensions? In this investigations, subjects were asked to evaluate brief messages on semantic differential type scales. Factor analysis with oblique rotation provided tentative support for the dimensions of equivocation and figurativeness, and indicated that interest/novelty may be an important dimension.