Journalism faces a trust crisis. When operating in their digital version, legacy organizations have to solve credibility issues they were not used to dealing with. Disinformation, defined as false information deliberately spread to influence public opinion or obscure the truth, is a significant issue. Social media may instill eutrophication, i.e., deadly pollution. The newsgathering process’s increased speed, the pressure of the so-called breaking news, and the new logistics of a digital newsroom complexify the problem. Publishers and CEO should reinforce the fact-checking sector, but shrinking revenues prevent to hire journalists. Nevertheless, local and ragional news are more trusted. Moreover, disinformation and fraudsters plague the business side through polluting programmatic advertising. The transition print/digital concept adapted to Schumpeter’s theories is still at risk and in its disruptive stage.
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