Resumen de Insights into wayfinding:: urban design exploration through the use of algorithmic eye-tracking software
Justin B. Hollander, Ann Sussman, Peter Lowitt, Minyu Situ, Aliya Magnuson
This paper seeks to use eye-tracking emulation software to under-stand and forecast the human responses to signage and directional cues in Massachusetts, USA. Using eye-tracking emulation software, this study measured the unconscious visual responses people are projected to have to designs and layouts in new built environ-ments, focusing on what makes streets most walkable. The study found differences between the way the brain takes in conventional automobile-oriented residential developments versus new urbanist layouts, with the former lacking key fixation points. The study’s discoveries explain why new urbanist layouts promote walking effortlessly and conventional automobile-oriented residential developments cannot.
