Insights into wayfinding:: urban design exploration through the use of algorithmic eye-tracking software

• Justin B. Hollander ^[1] ; Ann Sussman ^[3] ; Peter Lowitt ^[4] ; Minyu Situ ^[2] ; Aliya Magnuson ^[1]
  1. [1] Tufts University

     Tufts University

     City of Medford, Estados Unidos

     
  2. [2] University of Texas at Austin

     University of Texas at Austin

     Estados Unidos

     
  3. [3] Human Architecture and Planning Institute, Concord, MA, USA
  4. [4] Devens Enterprise Commission, Devens, MA, USA

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• Localización: Journal of urban design, ISSN 1357-4809, ISSN-e 1469-9664, Nº. 28, 3, 2023, págs. 274-295
• Idioma: inglés
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• Resumen

  • This paper seeks to use eye-tracking emulation software to under-stand and forecast the human responses to signage and directional cues in Massachusetts, USA. Using eye-tracking emulation software, this study measured the unconscious visual responses people are projected to have to designs and layouts in new built environ-ments, focusing on what makes streets most walkable. The study found differences between the way the brain takes in conventional automobile-oriented residential developments versus new urbanist layouts, with the former lacking key fixation points. The study’s discoveries explain why new urbanist layouts promote walking effortlessly and conventional automobile-oriented residential developments cannot.