City of Medford, Estados Unidos
Estados Unidos
This paper seeks to use eye-tracking emulation software to under-stand and forecast the human responses to signage and directional cues in Massachusetts, USA. Using eye-tracking emulation software, this study measured the unconscious visual responses people are projected to have to designs and layouts in new built environ-ments, focusing on what makes streets most walkable. The study found differences between the way the brain takes in conventional automobile-oriented residential developments versus new urbanist layouts, with the former lacking key fixation points. The study’s discoveries explain why new urbanist layouts promote walking effortlessly and conventional automobile-oriented residential developments cannot.
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