This article takes a close look at the Czech children’s magazine Mateřídouška from 1945 to 1989 and analyses it as a historical source for children’s subjectivities in a socialist society. Mateřídouška’s promotion of happy socialist childhoods employed aesthetic strategies and narratives that combined strict norms with readers’ participation and thus invited the child reader to take part in the development of its own socialist subjectivity.
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