Heppiness and well-being. Economic, social and artitic analysis of the promotional strategies of gas companies in Madrid and Paris at the beginning of the 20th century

• Antonio Rafael Fernández Paradas ^[1] ; Mercedes Fernández Paradas ^[2] ; Nuria Rodríguez Martín ^[3]
  1. [1] Universidad de Granada

     Universidad de Granada

     Granada, España

     
  2. [2] Universidad de Málaga

     Universidad de Málaga

     Málaga, España

     
  3. [3] Universidad Complutense de Madrid

     Universidad Complutense de Madrid

     Madrid, España

     

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• Localización: A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management, 2022, ISBN 978-84-1369-420-7, págs. 83-96
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This work deals, in a comparative perspective, with the advertising strategies of the main gas companies operating in Madrid and Paris at the beginning ofthe 20th century. Specifically, the use of leafiets or brochures (direct advertising), whose aim was to increase the number of subscribers and the consumption of fiuid, mainly in the domestic sphere. The text analyses, from the artistic, economic and social perspectives, some examples ofthese advertising documents, in which the discourse on the well-being and comfort that gas appliances for the home provided to families predominates.